The Forgotten Masses

The Internet has been growing at a torrid pace for a few years now.  A number of businesses and savvy marketers have earned huge profits as a result of tens of thousands of people joining the ongoing online revolution every day.

Yet there is a mass of people who have been the engine of economic growth for decades that are being left behind as the big brands consolidate their gains.  These people are the home-based and small businesses that collectively generate billions and keep millions working but have not caught on to what is happening on the Internet.

They know very little about putting together a website and in some cases they have no idea how critically important a website is to their credibility and how it can play a role in making them more profitable.

Most of them don’t know what SEO or SEM is and have no idea what Google Analytics is or how they can use it to generate business.  The majority still use referral and word of mouth marketing that is very effective but not nearly as huge as doing it on the Internet where a business can quadruple their profits if they know what they are doing.

And then there is social media and in particular Facebook and Twitter that many small businesses think is the way they can increase profits.  Instead they find out that on Facebook promoting your business is the fastest way to get unfriended and that Twitter works if you know how to work it.

So what is a small business to do?

Here are 3 suggestions that I am working on:
1-      Let’s get a movement started amongst our friends, family and acquaintances to fanatically support home-based and small businesses.
2-      Let’s get all these businesses in one place so people can find them.
3-      Finally, let’s make it affordable for these businesses to get on board.

That movement has already started and it is called BIZAXY.